Web Design · Electricians
Electrician websites where the navigation decides your job mix
Whatever sits first in your menu is what people ask you for. An electrician who leads with EICR gets a diary full of certificates, and one who leads with rewires and EV charging gets a different year. The navigation is a commercial decision dressed up as a design one.
In short
Web Design for electricians in the UK needs a different build from an off-the-shelf website, and this is how PipelineOS structures it. Build the site around the three buyers rather than a list of services. Homeowners, landlords and letting agents, and EV charging each get a top-level route with its own landing page, its own proof and its own enquiry form. The section that carries the most weight is Three route landing pages: three buyers with nothing in common stop competing for the same page, and the menu quietly steers the enquiry mix. The most common way this goes wrong: putting EICR at the front of the menu because it gets the most searches, then wondering why the diary is full of certificates and empty of rewires.
How we build it
Build the site around the three buyers rather than a list of services. Homeowners, landlords and letting agents, and EV charging each get a top-level route with its own landing page, its own proof and its own enquiry form. That is not tidiness. The three have different values, different urgency and different objections, and a single services page listing twenty-four bullet points forces all of them to do the sorting themselves. Order those routes deliberately, putting the work you want in front of the work that is merely easy to sell.
The landlord route is written as a reference document, because that is how it will be read. What the private rented sector electrical safety regulations require, the five-year inspection cycle, the report going to the tenant and to the council on request, and what the C1, C2, C3 and FI codes mean, including which of them start a twenty-eight day clock for remedial work. An agent looking after sixty properties is scanning for whether you understand this, so the form here asks for a property count and takes a spreadsheet rather than a single address.
The EV route is a page per unit you are approved to install, naming the charger, showing one you have fitted and giving an installed price that includes the usual extras — a consumer unit upgrade, an earth rod, a cable run over ten metres. Across the whole site, your NICEIC or NAPIT registration number appears as text beside the call button rather than as a logo in the footer, because it gets checked. The homeowner form asks for a photograph of the consumer unit, which answers half your questions before you ring back.
The pages that do the work
The pages that carry the work, and what each one has to do before it earns the enquiry.
| Page or section | What goes on it | Why it converts |
|---|---|---|
| Three route landing pages | Homeowners, landlords and agents, EV charging: each with its own hero, its own proof and its own form, ordered by the work you actually want | Three buyers with nothing in common stop competing for the same page, and the menu quietly steers the enquiry mix. |
| Landlord compliance page | The inspection cycle, who receives the report, what the C1, C2, C3 and FI codes mean, remedial timescales, and a form that takes a property list | Agents place repeat work with whoever demonstrates they understand the rules. A bulk form fits how they actually buy. |
| A page per EV charger | The unit named, an installation you have completed, the installed price including a consumer unit upgrade and a long cable run, and your approved installer status | This buyer has already chosen the charger and is choosing a fitter. The page that names the unit and the total wins. |
| Registration and certificates page | Your scheme and registration number in text, what Part P notification means, which certificate is issued for which job and how quickly it arrives | Paperwork is the recurring complaint about the trade. Saying what you issue and when separates you before anyone rings. |
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Call 07443 392243WhatsAppScope and what drives it
Eight to fourteen pages is the usual shape, at roughly £1,100–£2,200. The variables are how many EV units you want individual pages for and whether the landlord route needs a bulk-enquiry form with file handling. Everything else is fairly standard, and the largest single improvement usually costs nothing at all: putting the registration number in text and moving the work you want to the front of the menu.
Set that against job values. An EICR is £120–£250, an EV installation runs to £900–£1,600 and a rewire £3,500–£7,000, so the build is covered by one rewire or a couple of charger installs. The point of the structure is that it changes which of those three the site produces. A site that pushes certificates to the front will happily fill a year with £150 jobs, and no amount of advertising afterwards corrects a navigation that is quietly selling the cheapest thing you do.
Four ways this goes wrong
- Putting EICR at the front of the menu because it gets the most searches, then wondering why the diary is full of certificates and empty of rewires.
- Showing the NICEIC or NAPIT logo as an image in the footer with the registration number nowhere on the site, when the number is the thing a careful customer verifies.
- One services page with twenty-four bullet points, which asks a letting agent, a homeowner and an EV buyer to work out for themselves which four words apply to them.
- An EV page that shows the charger and withholds the price, when the visitor already owns the car and is comparing three installers on the total including a consumer unit upgrade.
The two pages behind this one
This page is the intersection. For the wider picture:
Web Design in general
Everything about marketing for electricians
Questions
Should the site lead with EICRs?
Only if certificates are the business you want. EICR searches are the highest volume in the trade and the lowest value, and whatever sits first in the menu is what people ask for. Most firms are better placing rewires, consumer units or EV work at the front and giving landlord compliance its own well-built route that agents can find when they need it.
Does the registration number need to be on every page?
Near every call to action, yes, written as text rather than shown as a badge. Homeowners increasingly check a registration against the scheme’s own search before letting somebody near a consumer unit, and a logo alone cannot be checked. It costs nothing, it takes a line, and it removes a reason to prefer the next electrician on the list.
Is a page for each EV charger really worth it?
For the units you are approved to install, yes. Somebody searching a specific charger has made the product decision and is now choosing an installer, so a page naming that unit, showing one you have fitted and giving an installed total will beat a general EV page every time. Two or three good ones are better than eight thin ones.
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